Gary John Potter helped launch the brand in 2010 after his small success making high quality slippers. Concentrating purely on ladies footwear, Gary drove the brand forwards focusing solely towards on-foot comfort and using high quality materials.

As Heavenly Feet began to grow, so did the range and materials used. Expanding from the traditional black and brown colour-ways, the styles began to emerge in more trendy and sharper colours from bright cherry reds to shimmering ocean gloss. The continous growth of exciting and exclusive colours helped establish the brand and create its die-hard fans.

To help achieve its goals, Heavenly Feet quickly embraced viscoelastic polyurethane foam for its footbed/insole, more widely known as Memory Foam. With recent styles introducing removable memory foam insoles to enable customers the freedom to use there own orthotics. The benefits of Memory Foam go hand in hand with the brands objective and has now become an amenity in Heavenly Feets mission to offer long-lasting comfort to its customers.

Heavenly Feet have always aspired to be an eco-friendly footwear manufacturer. This aspiration has led to positive developments such as there inventive shoe boxes which are not only made from 100% recycled card, but feature built-in handles to help remove the need for a plastic carrier bag when purchasing in-store.

Moving into 2019, Heavenly Feet are more aware of the continous lifestyle changes that customers face and the importance of sustainable green products which leave the smallest carbon footprint. Using innovative techniques and eco-friendly materials, Heavenly Feet are presently looking to launch an exciting range of footwear which uses materials which are both recyclable and enviromentially friendly. It will not be long before the companies ambitions are brought to life with style, comfort and value sitting closely alongside vegan friendly. Gary's new mission of achieving a fully biodegradable shoe will soon be a reality!