EMU Australia began as Jackson’s Tannery in 1948. In 1994, the company rebranded under the guidance of surfing legend Andrew Raggett, marking the birth of EMU. By 2014, EMU transitioned to 'EMU Australia' and introduced a modern logo and slogan that embodied its core values.

The updated logo reflects an EMU’s footprint with a sleek and contemporary emblem. The design also symbolizes the intricate weave of Merino Wool, a core material used in their footwear. EMU has since embraced feminine styles, focusing exclusively on women’s footwear (except for men’s slippers available only in Australia).

Using natural materials, EMU Australia thrives by guaranteeing exceptional quality and comfort. Each style is crafted by skilled artisans using premium leathers, including matte patent, silk metallic, and vintage finishes. Many of their shoes feature sturdy soles with plush linings made from 100% sheepskin or Merino wool. Sheepskin is known for its waterproof and luxurious properties, while Merino wool offers unmatched softness and temperature regulation.

With its commitment to premium materials sourced from its native Australia, EMU has earned a reputation as a leading name in extravagant and functional footwear.