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The Fly London Story: Always Progressive, Never Conventional

A Chance Encounter That Sparked a Revolution

Fly London was originally founded in 1994 in the United Kingdom, but its journey to success had an unexpected twist. At a trade show in Düsseldorf, Portuguese footwear pioneers Fortunato Frederico and Amilcar Monyeiro stumbled upon an abandoned stand displaying a striking Fly London logo. Intrigued, they discovered that the brand’s original founders had parted ways and were looking to sell. Seeing immense potential, they made an offer on the spot, acquiring Fly London under their company 'Kyaia - Fortunato O. Frederico & Ca Lda.' This moment marked the beginning of Fly London’s transformation from a struggling brand into an international fashion powerhouse.

From a Small Startup to Global Recognition

With its new home in Portugal, Fly London began its ascent under the expertise of Kyaia, a company deeply rooted in Portuguese shoemaking. The first year after the acquisition saw just 1,800 pairs sold, but the brand’s reputation quickly grew. By 2013, Fly London was producing over 800,000 pairs annually, cementing its place as a leader in contemporary footwear.

Today, Fly London is available in over 3,000 stores across 57 countries, including the United Kingdom, United States, China, and throughout Europe. It has also expanded into its own flagship stores, with locations in London, Dublin, Lisbon, Copenhagen, and New York.

Innovation, Quality, and Disruptive Design

Fly London’s philosophy has always been to break boundaries in footwear design while staying connected to traditional Portuguese craftsmanship. The brand is known for its unexpected combinations of materials, bold colours, and distinctive silhouettes, making it instantly recognizable.

Quality is at the heart of every Fly London creation. Shoes are crafted with premium leather, ergonomic soles, and shock-absorbing wedges, ensuring both comfort and durability. This combination of cutting-edge fashion and everyday functionality has made Fly London a favourite among those who refuse to settle for the ordinary.

More Than Just Shoes: A Lifestyle Brand

Fly London’s success has allowed it to grow beyond footwear. The brand now offers bags, sunglasses, and other leather accessories, all carrying the same bold identity. Its "Always Progressive, Never Conventional" ethos has positioned Fly London as more than just a footwear company—it's a lifestyle statement.

Flying Into the Future: 30 Years of Disruptive Style

In 2024, Fly London celebrated its 30th anniversary, marking three decades of innovation, creativity, and fearless individuality. To honour this milestone, the brand reintroduced a fan-favourite boot from the 1990s, bringing a nostalgic icon back to life with a modern twist.

As Fly London continues to push the boundaries of fashion, one thing remains certain. Whether you’re looking for statement boots, everyday shoes, or effortlessly stylish sandals, one rule applies: Don’t walk—FLY.

The Fly London Story: Always Progressive, Never Conventional

A Chance Encounter That Sparked a Revolution

Fly London was originally founded in 1994 in the United Kingdom, but its journey to success had an unexpected twist. At a trade show in Düsseldorf, Portuguese footwear pioneers Fortunato Frederico and Amilcar Monyeiro stumbled upon an abandoned stand displaying a striking Fly London logo. Intrigued, they discovered that the brand’s original founders had parted ways and were looking to sell. Seeing immense potential, they made an offer on the spot, acquiring Fly London under their company 'Kyaia - Fortunato O. Frederico & Ca Lda.' This moment marked the beginning of Fly London’s transformation from a struggling brand into an international fashion powerhouse.

From a Small Startup to Global Recognition

With its new home in Portugal, Fly London began its ascent under the expertise of Kyaia, a company deeply rooted in Portuguese shoemaking. The first year after the acquisition saw just 1,800 pairs sold, but the brand’s reputation quickly grew. By 2013, Fly London was producing over 800,000 pairs annually, cementing its place as a leader in contemporary footwear.

Today, Fly London is available in over 3,000 stores across 57 countries, including the United Kingdom, United States, China, and throughout Europe. It has also expanded into its own flagship stores, with locations in London, Dublin, Lisbon, Copenhagen, and New York.

Innovation, Quality, and Disruptive Design

Fly London’s philosophy has always been to break boundaries in footwear design while staying connected to traditional Portuguese craftsmanship. The brand is known for its unexpected combinations of materials, bold colours, and distinctive silhouettes, making it instantly recognizable.

Quality is at the heart of every Fly London creation. Shoes are crafted with premium leather, ergonomic soles, and shock-absorbing wedges, ensuring both comfort and durability. This combination of cutting-edge fashion and everyday functionality has made Fly London a favourite among those who refuse to settle for the ordinary.

More Than Just Shoes: A Lifestyle Brand

Fly London’s success has allowed it to grow beyond footwear. The brand now offers bags, sunglasses, and other leather accessories, all carrying the same bold identity. Its "Always Progressive, Never Conventional" ethos has positioned Fly London as more than just a footwear company—it's a lifestyle statement.

Flying Into the Future: 30 Years of Disruptive Style

In 2024, Fly London celebrated its 30th anniversary, marking three decades of innovation, creativity, and fearless individuality. To honour this milestone, the brand reintroduced a fan-favourite boot from the 1990s, bringing a nostalgic icon back to life with a modern twist.

As Fly London continues to push the boundaries of fashion, one thing remains certain. Whether you’re looking for statement boots, everyday shoes, or effortlessly stylish sandals, one rule applies: Don’t walk—FLY.