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The History of Helly Hansen

Helly Hansen is a technical performance clothing, footwear, and accessories brand based in Norway. Renowned for its innovation and durability, Helly Hansen is a global leader in insulated and lightweight professional-grade apparel.

The story began in 1877, when Norwegian sailor Helly Juell Hansen realized the need for clothing that could provide warmth and protection at sea. With his wife, he developed a revolutionary technique of soaking coarse linen in linseed oil, creating a highly water-resistant fabric. This breakthrough transformed sea apparel and laid the foundation for Helly Hansen.


Working from his basement, Captain Helly and his wife began producing innovative workwear for seafarers. Within a year, their efforts were recognized globally, earning them their first award at the World Exhibition in Paris. Over time, Helly Hansen expanded its operations across Norway, offering a broader product range that became popular not only with professionals but also with lifestyle enthusiasts.


By the early 20th century, Helly Hansen introduced groundbreaking materials like Linox and Fibrepile, enhancing insulation and reducing weight. These advancements were followed by the development of LIFA, a material designed to keep skin dry and warm. Together, these three technologies formed the brand's signature 3-layer system, which revolutionized the outdoor apparel industry.


Building on its expertise, Helly Hansen ventured into the footwear market, creating high-quality, water-resistant, and insulated shoes. The company continued to grow after Helly Juell Hansen's passing in 1914, with his son taking over the business. By 2017, Helly Hansen had achieved revenues exceeding £240 million, cementing its position as a market leader in technical performance gear.


Helly Hansen

"Helly Hansen"