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Irregular Choice History

The Days of Yore


Irregular Choice is the product of the wild imagination of Dan Sullivan, who way back in 1999 created his own brand with the intent desire to stand out from the crowd. He achieved this end with a bold yet carefree approach to shoe design, frequently utilizing ‘embellished heels, ornate wood carvings, tiny intricate charms and lavish fabrics’ to pack as much character into the designs as possible, and that does not take into account the characters present on limited edition irregular choice products, which for a time will have images or even figurines of your favourite characters from Disney to the Muppets. You really do have to see it to believe it!


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