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Joules History Banner

A JOURNEY OF TRUE VALUES AND QUALITY


Joules story starts in 1977 and was first established under the name Joule & Sons. Selling traditional clothing and accessories at country shows, there was nothing particularly special about Joule and Sons products. However, in 1989 the company’s owner Ian Joule passed the company onto his enthusiastic and innovative son, Tom Joule. This is where the journey really starts and what proceeds to happen is far more than Tom could ever expect. He was about to take a quiet and small clothing brand and transform it into a massive business with a devoted following.



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