Joya History

The Joya Journey

Established in 2006 in Switzerland by Karl Mueller Jr and Claudio Minder, Mueller being the son of Karl Mueller Sr. the engineer who invented MBT footwear. The company set out to provide shoes that promote the same unique health benefits as MBT, only with the aesthetics of everyday fashionable shoes, and with significantly less steep ‘learning curve’. While MBT shoes may require weeks of gait training, Joya aims to be immediately accessible.