After two and a half years of persistent efforts in research, OOfoam technology combined with a biomechanically engineered footbed. Before then, the founders of OOFOS were working as footwear consultants under the consulting company called Whitewater Enterprises (WWE). Based on their familiarity with performance foams and some research they had done on ankle movement and articulation, the founders were interested in what this foam could do for their industry. The team created the Original design to test, not sell. But then they realized this foam was very valuable. After discussing selling and licensing options to other brands that were not up to their standards, the founders decided to make their own company, later becoming OOFOS.

OOFOS was incorporated in 2010 and sold its first pair in 2011. This makes OOFOS the original recovery footwear brand. The experience and knowledge of the founders, Lou Panaccione, Paul Brown, Juan Diaz, and Steve Liggett, in the footwear industry combined with their interest to make footwear feel better, makes OOFOS a much better choice for your health and fitness.

Traditional and performance footwear, as well as man-made surfaces like concrete and tiles, introduce our feet to unnatural substances, causing stress to our joints, foot and ankle movement. Though exercise for the feet is essential, it can be demanding on your joints, particularly in areas like your feet and ankles. For instance, a long day or intense workout can translate into fatigue, muscle tightness, pain, and soreness.

What if your shoes could reduce pressure and demand on your feet and joints? So instead of feeling fatigue, pain, and tightness, you were left feeling recharged? Magic, right? It is science – the science behind OOFOS recovery footwear. One part of OOFOS is the proprietary OOfoam technology. OOFOS absorbs 37% more impact than traditional foam footwear materials for the perfect blend of cushion and stability. The second part is the patented footbed. It cradles and supports arches to reduce energy exertion in the ankles by up to 47% when compared to competitors' footwear. So walking is easier. Recovery is faster. And you feel better.

OOFOS is so much more than just recovery for sports. Anyone who spends their day on their feet, or suffers from a foot-pain condition like Plantar Fasciitis will understand what OOFOS surely delivers. While we believe OOFOS provides outstanding recovery performance for runners and active people, OOFOS is for everyone.

Today, customers and professionals say a lot about how OOFOS recovery footwear helps the deep intrinsic muscles of the feet to wake up and do the jobs they were designed to do, to support the whole body and still feel it is best.

One way OOFOS recovery footwear gives back is through the donation we make to Dana-Farber Cancer institute after we lost our friend, Duncan, to cancer. 2% of every purchase goes to the institute. We named this Project Pink since our mission in OOFOS is to make everyone feel better.