Founded in 1946 by a trio of New Englanders, Daniel J. Wellehan Sr., William Beaudoin and Joseph Cordeau, Sebago has been a renowned producer of high quality stylish boat shoes that are synonymous with east coast fashion.
The first shoe created was the hand-sewn penny loafer featuring a welt construction, inspired by the popular Indian moccasin, the new creation saw immediate success allowing the budding company to expand quickly. To keep up with the demand the company built a new factory and moved to Maine in 1952 and by just 1954 Sebago celebrated the production of the 1,000,000th shoe.
In the 50s and 60s Sebago expanded its range to include multiple styles and now women’s shoes, as well as exporting Sebago shoes internationally. An icon was born in 1970 when Sebago released the now infamous ‘Dockside’ boat shoe, a high-quality stylish product that was handsewn with a genuine moc construction. The popularity of the shoes exploded and saw the Dockslides featuring in ‘The official preppy handbook’ by Jonathan Roberts, Carol McD et al, as the boat shoes became a stable for US students.
Pioneering practicality as well as style, Sebago products have been sponsored by racing yachts as well as the US Sailing team, as well as continuing to be associated with America’s cup teams. Throughout the years Sebago have produced boat shoes made with only the highest quality durable materials, featuring a slip-resistant rubber sole and non-corrosive brass eyelets.