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Brand Heritage

Founded in 1969 by Italian entrepreneur Giancarlo Zanatta, Moon Boots is a unique snow boot brand crafted for sturdy grip and insulation while venturing through snowy terrains. Its iconic design and practicality have made it a global phenomenon.

Manufactured by the Tecnica Group, a company renowned for producing high-quality work boots, Moon Boots began as a practical yet stylish product popular in ski resorts. Its international recognition soared after the Apollo 11 moon landing, as its retro-futuristic design captured imaginations worldwide.


The design was inspired by the shape and technology of the anti-gravity boots worn by astronauts like Neil Armstrong during the moon landing mission. This influence gave Moon Boots their distinctive look and enduring appeal.


Today, Moon Boots are considered an icon of 20th-century fashion. With over 25 million pairs sold to date and constant innovation in colors and styles, Moon Boots remain a symbol of one of humanity’s greatest achievements while continuing to provide style and practicality for modern adventurers.

Vintage Moon Boots Ad

Moon Boots advert from the 1980s