Skechers History
Skechers is a relatively young company with its beginnings in 1992. Retail guru Robert Greenburg previously the head of L.A. Gear set Skechers up with his son Michael with the original intention of being a distributor for Dr Martens for the US.
They also imported and distributed brands Cross Colours and Karl Kani however it wasn’t long before the Greenburgs realised they’re passion and forte lay in the design and marketing of their own footwear range.
1993 saw the release of Skechers first ‘big hit’ the Chrome Dome. A unisex urban street boot that was made looking worn and scuffed it appealed to the young trendsetters as well as the rising grunge look.
In 1993 Greenburg decided to concentrate on his own brand and no longer distributed Cross Colours and Karl Kani, unfortunately within a short period of time both these companies were discontinued and sold. Skechers also came to blows with Dr Martens in a messy and complicated legal battle with Skechers saying Dr Martens were failing to deliver on merchandise and DMs implying Skechers were importing and selling counterfeit Doc Martens, due to this Skechers and Doc Martens partnership came to end leaving Greenburg with just his home brand of Skechers.
"Skechers gained an early reputation for innovative and aggressive marketing tactics for their products and buy large magazine and billboard space as well as TV adverts."
From the Chrome Dome Skechers grew from strength to strength releasing new, innovative styles to appeal to the casual athletics market for everyday wear. In 1997 Skechers went global and at mastershoe-myshu we are proud to have been one of the UK’s first stockists, only a year later in 1998 Skechers had 2,200 accounts worldwide and 20 of their own brand stores.
Skechers are made in China, Mexico, Brazil and Romania and now make over 900 styles of shoes over a large array of mini brands including; - Go Walk - Skechers Sport - Skechers USA - Cali - Tone Ups - Skechers Work - Skechers Kids
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"Retail guru Robert Greenburg"
