Other Brand Stories... |
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Kickers: More than Just Footwear, It’s a Cultural IconOnce upon a 1970 morning in France, a sight of carefree, barefoot youngsters in jeans caught the eye of Daniel Raufast. Inspired, Raufast, alongside designer Jacques Chevallareau, created a shoe that was anything but ordinary. Their masterpiece? The jean boot, fashioned from nubuck, stitched with contrast, and set on tough natural rubber soles. It was like they had bottled the spirit of the '70s rock and denim revolution and poured it all into a boot. |
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As the Kickers name traveled from the buzzing streets of Paris to over 70 countries by 1974, the iconic Kick Hi burst onto the scene in 1975. Its debut on London's fashionable King’s Road was not just a launch, but an invasion. The footwear became an emblem of style and rebellion, worn by the likes of Bowie, Daltrey, and later, by the foot-tapping, head-bopping crowds of the Hacienda. Fast forward to the acid-drenched '90s, and Kickers became the silent rebels against club policies with their bright red boots, immortalized in music videos and on dance floors alike. Icons like Jarvis Cocker and Noel Gallagher made these kicks part of the Britpop uniform, and soon, every school kid across the UK had to have them. Their leather fleur tags were more than a brand signature—they were a badge of authenticity. As the millennium turned, Kickers didn’t just keep up; they led the charge. From gracing the stages with the Arctic Monkeys to dancing through Glastonbury mud, they remained the shoe of choice for the movers and shakers. And when they celebrated their 50th anniversary, it wasn't with a mere party but by empowering 50 young creatives to kickstart their own revolutions. Today, Kickers isn't just about making shoes; it's about marking moments. From those first steps on school playgrounds to stepping out into the world, Kickers have been there. And with their commitment to diversity and community through partnerships with charities, they continue to lace up for a better tomorrow. Join us in this journey, where every step is a story, every kick a beat in the heart of cultural history. So, tighten your laces—it’s not just a shoe, it’s Kickers, and we're here to kick it with you through thick and thin. | |
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Kickers: More than Just Footwear, It’s a Cultural IconOnce upon a 1970 morning in France, a sight of carefree, barefoot youngsters in jeans caught the eye of Daniel Raufast. Inspired, Raufast, alongside designer Jacques Chevallareau, created a shoe that was anything but ordinary. Their masterpiece? The jean boot, fashioned from nubuck, stitched with contrast, and set on tough natural rubber soles. It was like they had bottled the spirit of the '70s rock and denim revolution and poured it all into a boot. |
As the Kickers name traveled from the buzzing streets of Paris to over 70 countries by 1974, the iconic Kick Hi burst onto the scene in 1975. Its debut on London's fashionable King’s Road was not just a launch, but an invasion. The footwear became an emblem of style and rebellion, worn by the likes of Bowie, Daltrey, and later, by the foot-tapping, head-bopping crowds of the Hacienda. Fast forward to the acid-drenched '90s, and Kickers became the silent rebels against club policies with their bright red boots, immortalized in music videos and on dance floors alike. Icons like Jarvis Cocker and Noel Gallagher made these kicks part of the Britpop uniform, and soon, every school kid across the UK had to have them. Their leather fleur tags were more than a brand signature—they were a badge of authenticity. As the millennium turned, Kickers didn’t just keep up; they led the charge. From gracing the stages with the Arctic Monkeys to dancing through Glastonbury mud, they remained the shoe of choice for the movers and shakers. And when they celebrated their 50th anniversary, it wasn't with a mere party but by empowering 50 young creatives to kickstart their own revolutions. Today, Kickers isn't just about making shoes; it's about marking moments. From those first steps on school playgrounds to stepping out into the world, Kickers have been there. And with their commitment to diversity and community through partnerships with charities, they continue to lace up for a better tomorrow. Join us in this journey, where every step is a story, every kick a beat in the heart of cultural history. So, tighten your laces—it’s not just a shoe, it’s Kickers, and we're here to kick it with you through thick and thin. |