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The History of Strive Footwear

In 1980 Strive’s sister company LBG Medical began designing custom biomechanical orthotics for the medical industry and opened their own custom orthotic laboratory. In doing this they found that there was a gap in the market for a sandal that provided the support and comfort that orthotics offer and in 2012 the idea of building a range of sandals with built in orthotics was born.