Other Brand Stories...

• Camper UK History
• Fitflop UK History

The Journey of Strive Footwear: A Legacy of Innovation and Comfort

Back in 1980, Strive's sister company, LBG Medical, took its first step into the world of custom biomechanical orthotics by establishing its own orthotic laboratory. As they designed orthotics for the medical industry, they noticed a glaring gap in the market—a sandal that could offer the same support and comfort as custom orthotics. This revelation in 2012 sparked the idea of creating sandals with built-in orthotics, and thus, the seeds of Strive Footwear were sown.

LBG Medical embarked on a two-year journey of rigorous research and development, perfecting the biomechanical footbed technology. Their hard work bore fruit in 2014 with the launch of the first Strive sandal collection in the UK, bringing a new level of comfort and support to footwear enthusiasts.

The journey didn't stop there. By 2016, Strive had become a beloved name, prompting the addition of a natural leather sock to their footbeds for even greater comfort. This year also marked the debut of their Autumn/Winter collection, featuring slippers and shoes that quickly won over fans. In response to growing demand, Strive expanded their lineup to include boots in 2017, making their way into wardrobes across various countries.

Innovation continued to drive Strive forward. In 2018, after a year of meticulous research and design, they introduced their first Elevated Collection. This range offered a boutique feel without sacrificing the classic orthotic footbed and its associated health benefits.

Strive's story of growth and innovation is far from over. Today, they continue to develop new ranges of shoes, sandals, and boots, all designed to promote good foot health and provide all-day comfort. From their humble beginnings in an orthotic lab to becoming a global name in footwear, Strive remains committed to blending luxury with health, ensuring every step their customers take is supported and comfortable.

With each passing year, Strive continues to listen to their customers and adapt. Whether it’s introducing orthotic insoles in 2019, launching easy-clean beach sandals in 2020, or making a grand entrance on television in 2021, Strive is always at the forefront of innovation. Their latest ventures include adding memory foam footbed cushioning in 2022 and unveiling the Heritage Collection of loafers and boots, built on their first-ever slimline sole unit. Strive's dedication to comfort and support ensures that they remain a beloved choice for footwear that cares for your feet.

The Journey of Strive Footwear: A Legacy of Innovation and Comfort

Back in 1980, Strive's sister company, LBG Medical, took its first step into the world of custom biomechanical orthotics by establishing its own orthotic laboratory. As they designed orthotics for the medical industry, they noticed a glaring gap in the market—a sandal that could offer the same support and comfort as custom orthotics. This revelation in 2012 sparked the idea of creating sandals with built-in orthotics, and thus, the seeds of Strive Footwear were sown.

LBG Medical embarked on a two-year journey of rigorous research and development, perfecting the biomechanical footbed technology. Their hard work bore fruit in 2014 with the launch of the first Strive sandal collection in the UK, bringing a new level of comfort and support to footwear enthusiasts.

The journey didn't stop there. By 2016, Strive had become a beloved name, prompting the addition of a natural leather sock to their footbeds for even greater comfort. This year also marked the debut of their Autumn/Winter collection, featuring slippers and shoes that quickly won over fans. In response to growing demand, Strive expanded their lineup to include boots in 2017, making their way into wardrobes across various countries.

Innovation continued to drive Strive forward. In 2018, after a year of meticulous research and design, they introduced their first Elevated Collection. This range offered a boutique feel without sacrificing the classic orthotic footbed and its associated health benefits.

Strive's story of growth and innovation is far from over. Today, they continue to develop new ranges of shoes, sandals, and boots, all designed to promote good foot health and provide all-day comfort. From their humble beginnings in an orthotic lab to becoming a global name in footwear, Strive remains committed to blending luxury with health, ensuring every step their customers take is supported and comfortable.

With each passing year, Strive continues to listen to their customers and adapt. Whether it’s introducing orthotic insoles in 2019, launching easy-clean beach sandals in 2020, or making a grand entrance on television in 2021, Strive is always at the forefront of innovation. Their latest ventures include adding memory foam footbed cushioning in 2022 and unveiling the Heritage Collection of loafers and boots, built on their first-ever slimline sole unit. Strive's dedication to comfort and support ensures that they remain a beloved choice for footwear that cares for your feet.