Asics Ltd, originally began as the Onitsuka Co and was founded on 1st September 1949 by Kihachiro Onitsuka, he began to manufacture basketball shoes in his home town of Kobe, Hyogo Prefecture, Japan.
Onitsuka produced a range of Olympic shoes which were used in a variety of different sports by athletes all over the world. The Mexico 66 design was one of the most popular styles at this time with its distinctive crossed stripes.
In 1977 Onitsuka Tiger merged with GTO and JELENK to form the Asics Corporation, even with this name change a vintage range of Asics shoes were still produced under the Onitsuka Tiger brand name.
Asics continued to grow from strength to strength, producing a wide range of sports shoes and sportswear such as running shoes. In 2006 Asics generated 171 billion yen in net sales and 13 billion yen in net income making this brand a huge success all over the world. In October 2011, Asics announced they would be the new manufacturer for the Australian Cricket Team, replacing German manufacturer Adidas.
Over the years Asics have produced a large range of shoes including running shoes, trail running shoes and waterproof trainers. Famous for their GEL styles such as the Gel Kayano and Gel nimbus, Asics sports shoes are now used by many people ranging from runners to athletes and keep fit enthusiasts worldwide.
"The founder of Asics Ltd