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The History of SupergaDive into the rich heritage of Superga, an Italian brand boasting a centennial legacy. In the picturesque cityscape of Torino, Italy, Walter Martiny was inspired by the panoramic view of Superga hill, hence christening his innovative venture. His pioneering creation of vulcanized rubber-soled footwear in the namesake factory quickly gained prominence, marking the dawn of a footwear revolution. |
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In 1925, Superga's iconic 2750 model was introduced, a timeless silhouette that effortlessly merges style and comfort. Its undying popularity has helped it remain an integral part of Superga's offerings, symbolizing the brand's enduring quality. By 1934, the brand broadened its horizon, diving into the realm of sports. Superga's dynamic portfolio encompassed specialised shoes for tennis, basketball, yachting, and running, while also crafting everyday shoes that bridged the gap between functionality and style. World War II posed a temporary halt to Superga's production, yet the resilient brand bounced back with renewed vigour, committed to delivering superior-quality footwear to the Italians. The brand's milestone moment arrived in 1951 with the collaboration with Pirelli, propelling the expansion of their footwear production. |
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Superga sneakers, with their immaculate design and timeless appeal, started to win the hearts of the Italians. As the decades rolled on, their charm spread globally, leading to the brand's foray into new footwear styles and the clothing industry by the 70s and 80s. |
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The UK experienced the star-studded charm of Superga as a myriad of celebrities like Alexa Chung, Rita Ora, Suki Waterhouse and even the Duchess of Cambridge, Kate Middleton, donned these shoes, further popularising the brand. The sporty, clean look of Superga resonated with the masses, with the 2750 Cotu Classic becoming an emblem of a rich historical journey. Offering a wide variety of colours and styles for both men and women, step into a piece of history, experience the timeless appeal, and join us on a century-long journey of style and excellence at Mastershoe.View Our Superga Range |
< back to superga...
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The History of SupergaDive into the rich heritage of Superga, an Italian brand boasting a centennial legacy. In the picturesque cityscape of Torino, Italy, Walter Martiny was inspired by the panoramic view of Superga hill, hence christening his innovative venture. His pioneering creation of vulcanized rubber-soled footwear in the namesake factory quickly gained prominence, marking the dawn of a footwear revolution. |
In 1925, Superga's iconic 2750 model was introduced, a timeless silhouette that effortlessly merges style and comfort. Its undying popularity has helped it remain an integral part of Superga's offerings, symbolizing the brand's enduring quality. By 1934, the brand broadened its horizon, diving into the realm of sports. Superga's dynamic portfolio encompassed specialised shoes for tennis, basketball, yachting, and running, while also crafting everyday shoes that bridged the gap between functionality and style. World War II posed a temporary halt to Superga's production, yet the resilient brand bounced back with renewed vigour, committed to delivering superior-quality footwear to the Italians. The brand's milestone moment arrived in 1951 with the collaboration with Pirelli, propelling the expansion of their footwear production. |
Superga sneakers, with their immaculate design and timeless appeal, started to win the hearts of the Italians. As the decades rolled on, their charm spread globally, leading to the brand's foray into new footwear styles and the clothing industry by the 70s and 80s. |
The UK experienced the star-studded charm of Superga as a myriad of celebrities like Alexa Chung, Rita Ora, Suki Waterhouse and even the Duchess of Cambridge, Kate Middleton, donned these shoes, further popularising the brand. The sporty, clean look of Superga resonated with the masses, with the 2750 Cotu Classic becoming an emblem of a rich historical journey. |
Offering a wide variety of colours and styles for both men and women, step into a piece of history, experience the timeless appeal, and join us on a century-long journey of style and excellence at Mastershoe. |